If you had not noticed, modern marriage, as some Hollywood blockbusters are being transformed.
In recent decades, has experienced great changes - from a modest family bonding ritual for an abundant consumption of luxury at times obscene and the event is "the most important ritual of the consumer-oriented culture."
Cele Otnes and Elizabeth Pleck demand for Sun in his book, Cinderella Dreams: the allure of the lavish cheap wedding dresses (University of California Press). Otnes is professor of economics at the University of Illinois at Urbana-Champaign. Pleck is professor of history and human development and family studies at Illinois.
The authors show that changes in the shape of the new marriage, if only temporarily. The ritual is now expected to tie into the Princess Mary married Prince Charming and purchases in an unprecedented record of the acquisition of the couple. Metamorphosis of consumer organizations fill, not only for the U.S. elite, either: "The splendid event is now a necessity, a right, indeed a representation of women and the working middle class of North America" In addition, the new marker of waste -. ice sculptures, champagne fountains, 12-piece orchestras, doves and butterflies - going global.
Expectations for a romantic wedding supplies, perfection, diamonds and women of magical memories is exported around the world. But despite their socio-economic importance of the wedding has been neglected by researchers so far. The authors offer dozens of reasons why the lavish wedding ideas and record revenues. One, to marry fabulous festivals "Two of the most sacred principles of American culture:. The romantic love and excessive consumption" People also want to make the wedding because they want to experience the magic - or an escape from life daily, say the authors.
Also, people emulate celebrities marriages in a culture fascinated by her every move and become stars of their own program, at least for the duration of the wedding weekend. As the gateway to the charm that marriage "is not so much a reflection of who we really are, but it offers a temporary dream world for all."
Hollywood, according to the authors, is partly responsible for the feeding of the lavish wedding. One chapter examines the role of costume films, "PR machines and a wide range of" studies of wedding photos. "Otnes and Pleck also consider the rituals of engagement, bridal, white wedding dresses, honeymoon and other forms of gay marriage and the ceremony in Las Vegas.
Magic, as is the case, has a price. From 1984 to 1994, the average cost increased to U.S. a formal wedding $ 4,000 to $ 16,000. Last year, consumers pay an average of $ 22,000, an increase in the average cost of weddings and the second and third - to $ 12,000. However, the lavish wedding, "the only time that a real transformation and transcendence of the ordinary seems not only possible but also to those who deserve the principles of consumer culture embrace good romantic."
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